Although the holiday period took its toll on the audience; this was an interesting meetup nevertheless. The most interesting learning that came out of this meetup is that start-ups still have issues differentiating between features and benefits. Most of the start-ups that were discussed were better at communicating the product’s features rather than its benefits.
Another interesting finding of this session was that core of the business (the value proposition – pistil of the flower) has to improve with each iteration, with each MVP and with each pivot – some supplementary service might have to change too but it is not mandatory.
Looking forward to the our next Stuttgart Lean Start-up Meetup.